The Homelab Year in Review

When I started at The Homelab it took me a little while to come to terms with the fact that my career was switching gears. I’m not sure why, I guess maybe I thought that there was something lame about that. As in, if I had set out to be an action sports photographer, then changing that - before all goals were achieved - I guess sort of felt like giving up. But people change, times change, surroundings, circumstances, paths, they all change and the last three and a half years have seemed like a constant repositioning of my work.

It took us a while to hit our stride, not that that’s super surprising, it’s natural when getting things off the ground. At first I hated the images, they were sort of the real estate status quo: blended exposures, blue light out the windows, bright interiors shot with the lights on and as wide angle as we could manage. Though as time wore on we cut our own cloth, we built own our style and we created our own path. Now, we’re creating media that all three of us (Jamie, Jody and myself) can all really get behind.

So as my focus has shifted, I’ve been home more than ever, I have a solid foundation of work here that I like, so freelance projects aren’t as risky. New goals in action sports and beyond are being made and paths to achieve them created. After all of the worrying and posturing and resistance subsided a new normal has been formed and things are creatively, better than ever. I guess a part of me still thinks that my work is only interesting if it’s in that niche or genre the I started out in. Possibly a construct of the photo industry drilling into young photographers that they need to be one certain type of photographer and stay that course. Something that in itself I have always struggled to fit in to. I’ve always just wanted to create beautiful images, people, sports, fish, and now homes. The process has been a steep learning curve but it’s something that professionally has become so satisfying to create an images I really believe in.

What a year it’s been in local real estate. As always we’ve been busy busy at The Homelab, something that in our current market I can only really attest to our constant and at times, all encompassing grind. Between our team’s incredible staging skills and our new style of photographing the word is getting out, momentum is building, clients are seeking us out and our reputation is constantly growing.

As the year hits the middle of it’s final quarter and the real estate market has slowed, it’s nice to have the time to look back on the year and all of its great image creating opportunities. Theres some big things in the works with us for 2020 so keep an eye on our Homelab socials for all of the updates and images.